Three's commitment to making things right in the mobile industry made it the perfect partner for will.i.am and his i.am+ vision to set people free from constraints imposed by today's technology.
Featuring the groundbreaking, voice-based AneedA platform in addition to a stunning selection of over 20 million music tracks available free of charge, dial is an intelligent new wearable that gives users the information and speed they expect from a smartphone — without being tethered to a smartphone.
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As part of the launch, I worked closely with the marketing team at Three mobile to create pre-launch teasers and PR gift boxes, a dynamic landing page alongside UX and UI design for dial's product pages, social media graphics, printed and digital adverts and finally storyboarded future campaigns to include our new mascot Jackson.
Culminating in a grand finale, a free to all customers, exclusive Black Eyed Peas launch event at the Royal Albert Hall.
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