5826_Three_Call_R3.jpg

A WEARABLE  TO CHALLENGE THE
STATUS QUO OF THE TECH WORLD

Three's commitment to making things right in the mobile industry made it the perfect partner for will.i.am and his i.am+ vision to set people free from constraints imposed by today's technology.

 

Featuring the groundbreaking, voice-based AneedA platform in addition to a stunning selection of over 20 million music tracks available free of charge, dial is an intelligent new wearable that gives users the information and speed they expect from a smartphone — without being tethered to a smartphone.

As part of the launch, I worked closely with the marketing team at Three mobile to create pre-launch teasers and PR gift boxes, a dynamic landing page alongside UX and UI design for dial's product pages, social media graphics, printed and digital adverts and finally storyboarded future campaigns to include our new mascot Jackson. Culminating in a grand finale, a free to all customers, exclusive Black Eyed Peas launch event at the Royal Albert Hall.

dial.png
10_iam-still.jpg
5826_Three_Call_Jackson_r7.jpg
5826_Three_Arm_Jackson_r2.jpg
5826_Three_Music_Jackson_r5.jpg
ff2a068705bb37e5.jpg.webp
13198488_1305680492780234_3404507506520299595_o.jpg
13161718_1305680579446892_8132202527093770204_o.jpg
Three_Jackson_makeitright_campaign_experiential-20150611090508462.jpg
maxresdefault.jpg