During the peak festival season, we crafted a series of cutting-edge immersive and innovative digital experiences centered around Vype's menthol collection. All drawn from our target markets primary interests such as gaming, AR, VR, photo filters, cinema, music, fashion, food, and socialising.
Our goal was to deliver an unparalleled experience that would captivate and inspire our audience, prompting them to share and generate a sense of FOMO, while showcasing the real-world application of our product to create a lasting impact.
Our activations included an experimental container that housed a range of immersive experiences, each tailored to one of our menthol flavors. Additionally, we created interactive giant Vype pods, or 'Cool Capsules,' which offered visitors a chance to explore the personality of each flavor through engaging journeys. We further set up DJ playstations and interactive games that kept our auudience engaged throughout the journey, helping us build a solid online following and community. All of these elements were supported by a cohesive social strategy and online campaign, which helped us create a significant impact both online and offline.
