We celebrated Swatch's launch of their 'Future Classics' with a series of awe-inspiring digital activations that delighted audiences in major cities such as New York, Milan, Paris, Madrid, and London. The theme of the event was 'timeless giants' and featured an exquisite mix of classic and contemporary aesthetics, combining the finest elements of both. Ultimately creating #FutureClassics.
The event consisted of two unique activations. The first, 'Discover your future classic,' invited consumers to step into an interactive art gallery where they could merge their faces with iconic idols from the past to create the ultimate 'classic modern' selfie, a #FutureClassic.
The second activation, 'Swatch to Switch,' delivered the ultimate surprise and delight, featuring a beautiful troupe of ballerinas performing alongside a classic orchestra. As they danced around holograms of suspended watches suspended in marble plinths, the audience was invited to press the mysterious 'swatch to switch' button. With each press, the lighting, dancers, and music changed dramatically, transforming the set into an edgy modern dance that combined orchestral rock, R&B, and hip hop. The dancers moved to the new rhythm and beat, creating a #FutureClassic experience that the audience would never forget...
