We celebrated Swatch's launch of their new watches with a series of awe-inspiring digital activations that delighted audiences in major cities from New York to Milan. The theme was 'Future Classics' and featured an exquisite mix of classic and contemporary aesthetics, combining the finest elements of both.
Comprising two distinctive activations, the first, 'Discover your future classic,' invited attendees to an interactive art gallery. Here, they merged their faces with iconic figures, crafting the quintessential 'classic modern' selfie, a #FutureClassic.
The second activation, 'Swatch to Switch,' was a mesmerising moment. Ballerinas gracefully danced alongside a classic orchestra amidst holographic watches. Attendees engaged by pressing the 'swatch to switch' button, triggering dramatic changes in lighting, music, and dance style. The result? An unforgettable #FutureClassic fusion of orchestral rock, R&B, and hip hop, captivating the audience with its edgy modern flair.
