Love Beauty and Planet wanted to spread awareness of their Muru Muru butter and Rose collection of products, specifically targeting 18-25 year olds. And that's exactly what I did... as sole creative on the project I produced two innovative and visually stimulating concepts that spread across festival spaces and through OOH experiential events, all whilst heroing the natural ingredients of the products, showcasing how Love, Beauty and Planet champion ethical and sustainable beauty.
From a highly instagrammable Secret Garden at festivals complete with bath tub swing boats, t-shirt printing, pick and mix flower crown cart and eco hair salon, to a pop up salon disguised as a flower shop, bursting with live action hair sculptures/performers in the window, I helped consumers and the brand make the planet a little more beautiful, every day.
My creative skills included:
- Consumer insight and strategy
- Conceptual and development of two concepts
- Graphic design for all elements within the proposal
- Art direction of illustrators and project management
- Pitch presentation in person
