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Leave the filters behind and achieve the real thing with Huda Beauty. With the launch of Huda Beauty products exclusively in Boots stores, we were asked to create a big launch event kicking off at a big London event venue.

As the creative lead, my launch event inspired consumers to be true to themselves, learning how to be their own boss, just like Huda herself, through empowering, feel good instagrammable moments and activities, learning how to turn a passion into a business or a brand.

I conceptualised a range of hands on experiences and activities that reflected how beauty is not how much you spend, but how confident you feel. Each activity throughout the event helped unlock more of your potential and truly celebrated the consumer and
their individuality.

My creative skills included:

- Consumer insight and strategy

- Conceptual development of pitch concepts

- Graphic design for all elements within the proposal

- Art direction of 3D designers and illustrators

- Pitch presentation in person

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