SPARKLING LEMONADE - COCA COLA CONFERENCE
Love lemon? You’ll love the launch of Honest Organic Sparkling Lemonade. As part of Coca Colas Consumer Conference 2020, I bought to life a leafy lemon grove, where consumers could learn all about Honest's Sparkling Lemonade's ingredients. From interactive letters that spelt out the brand name guests could look, listen, touch, taste and smell to enliven their senses, lift spirits and fully immerse themselves in Honest Organic’s two new variants.
As well as a giant photo op built into the lemon grove wall, each letter invited consumers to try a different activity, from branding their own lemon peel to scratch and win lemons and sensory/ASMR activities.
My creative skills included:
- Complete concept and design of the stand
- Graphic design for all elements
- Elevation drawings and technical specs
- Art direction and project management
- Sourcing, production and dressing of