COCA COLA CHRISTMAS 2020 CONCEPTS
Christmas and Coca Cola are a match made in heaven.
I mean it's not really Christmas until the Coca Cola truck arrives, is it? During the midst of a global pandemic, Coca Cola asked us to come up with the tricky task of creating concepts around how we could deliver Christmas on a grand scale whilst maintaining social distancing and switching to a digital campaign where needed.
Our chosen concept consisted of the classic Coca Cola truck tour, where the truck itself was converted into a big stage hosting performances from local communities that had been cancelled throughout lockdown. Guests could enjoy spectacular photo ops but also create a real life 'message in a bottle' where a video of themselves played inside a personalised Coca Cola bottle when the recipient scanned the QR code.
Not only that, we bought the Coca Cola truck to people's phones, delivering an interactive prize from one of the doors inside the truck each day.
Finally, our campaign consisted of our touring
'Sing-A-Long studios where you could perform and record your very own music video inside the sets of infamous Christmas music videos to win a chance to appear on the big screen at Trafalger Square during our finale, mass sing a long.
My creative skills included:
- Consumer insight and strategy
- Worked with our team of 3 to produce 4 routes
- Graphic design for all concepts
- Digital campaign designs and mockups
- Art direction and project management