Australis, a top selling self-tan brand in Australia made its UK debut exclusively in Superdrug stores, kicking off with a big bang launch event at Westfield shopping centre, London. The activation heroed the ‘Ultimate Dark’ self tan range of products, the most customisable, darkest and fragrance free fake tan on the market. To celebrate the launch, I created and designed three dark, edgy, cool and attractive experiential activations including photo ops, competitions and interactive product displays to drive sales to local Superdrug stores.