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ASPEN WAITE RADIO LAUNCH

When Aspen Waite wanted to launch a brand-new radio station, they needed a strategy, a brand and platforms to make a splash. From concept sketching to brand development, I created a an extensive brand identity and guidelines alongside website, app, social media and video graphics to promote the radio. The look and feel of each of these was tailor made for the station, fitting a tone of voice and values incorporated into a wider strategy.

Additional assets were produced to equip and empower staff to spread the word to clients and other external stakeholders. This included email signatures, posters, graphics and alike.

Aspen Waite Radio’s brand has played an influential part in its launch and recent move to DAB. The station is now live with a reach of up to three million listeners on DAB,
as well as those who tune in online and via the app.

My creative skills included:

- Brand creation and elevation

- Website and App design

- Social media graphics and campaigns

- Video graphics and frames

- Exhibition displays

- Art direction and project management

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